Aramark Corporation – “We Dream. We Do.” 2014

Aramark and FCB Chicago commissioned bitflare to produce CGI content for the worldwide ad campaign “We Dream. We Do.” Aramark provides food, facilities management and uniforms to healthcare institutions, universities and school districts, stadiums and arenas and businesses in 22 countries.

The large-scale composite involved the creation of parachutes and several baseball related items as payload sailing above a nighttime stadium. In the sculpture and shading of the parachute, we paid particular attention to the folds and the tensioned surface to create a believable impression of the material behavior of the parachute silk.

Client: Aramark Corporation   Agency: Draft FCB Chicago   Creative Lead: Kristin Haley   Photographer: Michael Nager   Producer: Florian Sell   CG Lead: Florian Sell   CG Artists: Sarawut Nakpee   Postproduction: Imaginary Lines